September 25th, 2014

Help wanted!

YPpubmedia is working on a new website, and we need your help getting all of the great content from our Tumblr site into a shiny new Wordpress site. We need a couple of individuals to crop/resize images and insert them into posts; update titles, tags, and categories; and reformat HTML imported from Tumblr.

You’ll need the following skills in your toolbox:

  • basic Wordpress knowledge
  • basic HTML (p, a, img, div, h* tags and their basic properties)
  • basic image editing skills (Photoshop or similar; cropping and resizing)

You can expect to spend 5-10 hours on the project over the course of 2-4 weeks.

If you’re up for helping the new YPpubmedia website look fantastic, email Chris at

September 23rd, 2014


Tell us about what you do:

On any given day, I am usually: pulling KQED’s ratings and leveraging qualitative information to strengthen our underwriting efforts and educate others on the merits of public media, crafting sponsorship and marketing proposals, providing a metrics analysis for one of KQED’s departments or our Board of Directors, all while needing more caffeine and blasting Rick Ross in my earphones.

In addition to utilizing Rick Ross playlists in the workplace, what skills do you believe are important to succeed as a young professional today?

I think it’s so important to develop your personal emotional intelligence, which Mary Dunaway from KPLU touched on during this year’s YPpubmedia workshop at PMDMC. It speaks to the importance of having an authentic sense of self so that you can build meaningful relationships, know what you’re passionate about and be honest about your areas of growth.

What was your favorite part of the 2014 PMDMC in Denver? (besides our Shapes and Sizes of Leadership session of course)

Having the opportunity to meet other young public media professionals from across the country! I loved that we could all connect over both the joys and pains of being a young professional in public media, despite coming from different communities.

What’s your favorite belonging?

The jade bangle that I have around my left wrist, which I got from my family’s hometown: Guangzhou, China. In 2012, I quit my job as an account executive at an ad agency and solo traveled around the Asian continent for three and a half months. I love that the bracelet both represents my traditional culture and an incredible adventure I had the privilege to experience.

What is your favorite book?

The Alchemist by Paulo Coelho, because its themes of finding one’s destiny and taking leaps of faith is one that continues to resonate with me over time. It’s a comforting story to revisit, especially during life’s most important transitions.

What topics are you interested in talking about with other YPs in public media?

I would absolutely love to continue some of the conversations that were started at this past PMDMC, around the topic of cultural diversity. The millennial generation is the most diverse generation yet, and I would love to see how we can be responsible for revitalizing public media and affect real change (empower) our communities – especially the ones that aren’t yet as engaged with public media as we would love them to be.

September 17th, 2014

My experience at PMDMC 2014

by Susan Muramoto, Membership Program Coordinator, PBS SoCal and 2014 Nate Shaw Scholarship Winner

At the time, I thought it was nerves—or maybe a tinge of altitude sickness. In retrospect, it was likely a bit of both that contributed to the whirlwind experience that attending the PMDMC in Denver was this year. I spent much of my first afternoon in Denver in a half-dazed, half-shocked state, wondering how I had managed to secure a trip to the conference I’d heard so much about ever since I entered the public media sphere.

But I suppose it all started with a simple email.

“Deadline today! Full ride to the PMDMC” read the subject line, and my inner procrastinator perked up immediately. The YPpubmedia email urged me to “get serious” about applying to the Nate Shaw Memorial Scholarship, and gave me a final nudge to buckle down and start writing—which is exactly what I did. A few hours of writers block and numerous revisions later, my application was ready to be launched into the SurveyMonkey abyss, where it sat patiently until I eventually forgot I had applied altogether.

A few weeks later, another email arrived. This one announced, “Good news!”—news of what nature I could not fathom at this point—and my eyes fervently scanned through the email’s contents once, twice, then a third time before I could process what it contained.

Scholarship winner?

Winning was a foreign concept to me—I had never even won a raffle or a classroom short story competition, much less a scholarship to attend a large conference. It took me hours to fully gather my bearings and respond to the congratulatory email (and even then I still must have sounded mildly incoherent—blame it on the adrenaline).

The next few months were brimming with excitement, restlessness, and preparation until I finally—finally!—found myself in Denver picking up my registration materials as an official PMDMC attendee. As a conference first-timer, my list of anxieties was dizzying. How do I introduce myself? How will I know which session to attend next? How do I make conversation without talking solely about work? But as with the first day of school or a new job, reality was not nearly as frightening as the anticipation. In fact, I was pleased to note that it was even fun. Yes, fun. As I scurried from break-out session to break-out session and hopped from one networking event to the next, I found myself enjoying the flurry of new faces and information.

It was only once the PMDMC concluded, the mass of public media professionals dispersed onto different planes back to their home cities, that I had a chance to reflect on the experience. In my application essay I wrote about wanting to connect with my colleagues across the system, to share ideas, and to study current best practices. 72 hours in Denver later, I could say with confidence that I had achieved each of these things. The scholarship and the PMDMC provided the platform upon which I could realize professional goals I had once thought out of reach, and months of preparation and resolve enabled me to see them through.

My gratitude goes to the scholarship fund donors for their generosity, and to the wonderful folks over at Greater Public for their hard work. If you haven’t set your reminders already, I highly encourage you to apply for the scholarship next year!

August 12th, 2014

Really interesting and counterintuitive perspective from Cal Newport: ”Follow Your Passion” Is Bad Advice

August 12th, 2014

Tell us about what you do:

I manage four on-air fund drives a year and am responsible for cultivating Leadership Circle donors in the $1200 to $2400 range. Day-to-day, I thank donors, work through my solicitation plan, host Studio Sessions, plan for the upcoming drive, and drink lots of tea.

During drives I produce shows, adjust on-air messaging as needed, respond to questions and crises, and listen to every pitch break from 6am to 10pm. Drive weeks are the only time of year that I’m a consistent coffee drinker!

What’s the most fulfilling aspect of your job?

In my last role I managed a university phonathon and trained students to negotiate for gifts. So during my first fund drive it really felt like we were sending a message out into the universe and watching money fall from the sky! The connection between our listeners and our on-air hosts is incredible, and it is very fulfilling to help facilitate that relationship and turn it into an opportunity to give. I don’t think I can ever leave radio now!

Ho Chi Minh City is your home town? That’s not an answer we see every day. 
My parents were missionaries all over South East Asia and we landed in Ho Chi Minh City for my middle and high school years. I graduated from an international high school and attended Pacific Lutheran University, my dad’s alma mater. I lived and worked in Tacoma for five years after graduation, and just moved to Seattle last summer to work at KPLU.

According to your #YPpubpro sign you’re a “Trekkie”. Tell us more :)

I grew up on Star Trek: The Next Generation and fell in love with Star Trek: Voyager in college. My husband was raised on The Original Series, and when we were engaged I would tease him about having a Star Trek themed wedding. We’re in the process of watching all of the Star Trek shows in order on Netflix, so I guess that makes us a super-nerd couple!

You just attended your first PMDMC! Tell us about your experience in Denver.

Being new to radio, it was wonderful to be exposed to new and different ideas about fundraising, drive management and sustainer cultivation. I met so many great YPs who are really brilliant in their field and making a huge difference for their stations and communities. It was an engaging, innovative and FUN experience. I’m really looking forward to next years’ conference in D.C.!

Get in touch with Emily: Find me on Linkedin to connect professionally, or on Pinterest to see all the recipes I’m pretending I’ll make someday ☺

August 8th, 2014

The Shapes & Sizes of Leadership: PMDMC Recap Part 1


by Claire Radomski, Director of Membership at WFYI and YPpubmedia Advisory Board member

At this year’s PMDMC in Denver, YPpubmedia hosted a session called The Shapes & Sizes of Leadership. It featured three incredible panelists who have displayed significant leadership abilities in their careers: Kelly Wells, Chief Engagement Officer at KDHX; Abby Goldstein, General Manager of WYEP; & Mary Dunaway, Major and Planned Giving Manager at KPLU. The session was moderated by YPpubmedia advisory board member Chris Bay, Chief Content Officer of KDHX.

The panelists at the YP session ranged in ages and stages of their careers, and each brought a unique and interesting perspective on leadership and how to progress in your career. Often building upon each others’ comments, the panel’s answers turned into a lively conversation for everyone in the room as we discussed growing as a leader, the stumbling blocks YPs often encounter in their first couple years in management, and tried-and-true ways to advocate for yourself in the workplace.

The panel talked a lot about leading both in a managing role at your station and how to lead when not yet in that position, and a common thread started pulling its way out: in order to succeed in any position, you need to work on your emotional intelligence. Emotional intelligence has five major components: self-awareness, self-regulation, motivation, empathy, and social skills.

As our panelists pointed out, your growth in these areas is entirely dependent upon you. It’s not as easy as watching a youtube video to learn a skill (I did this with pivot tables in Excel after PMDMC! Anyone else?), or memorizing a set of to-do list items to kick off a pledge drive. Success in emotional intelligence depends on you always reaching out for new challenges, learning from the people around you, and accepting honest feedback about how your communication - both verbal and nonverbal - affects others’ perception of you in the workplace.

Here are some of my takeaways from our conversations:

Read More

July 2nd, 2014

10 Tips from a PMDMC Superstar


by Chelan Lippincott, YPpubmedia Advisory Board Member and Membership and Administrative Director at 91.3 KBCS Bellevue/Seattle

Great news YPs! Summer is here and PMDMC is just around the corner. Get ready to visit beautiful Denver and meet some of the amazing young people in our public media community. Here are my #PMDMC tips to have the best conference experience yet.

  • Make conference buddies early. YPpubmedia and PBSDigital are hosting a meet & greet at 7:30pm on Wednesday night at the Yard House, just a few steps from the conference hotel. Be sure to come out and meet other YPs. You’ll be thanking yourself all week when you’ve got at least one familiar face everywhere you go!
  • Get to sessions, happy hours, and lunches early. What’s the trick to walking into a room and not looking lost? Drum roll please…be one of the first people in the room!
  • Don’t be the one who drops their plate of food. There is a technique of holding a drink and plate in between your fingers on the same hand, but I have yet to master this. Stick to one item in your left hand so the other is free to shake hands and share your business card.
  • Business cards. Ah, yes. Business cards. Bring a giant stack of them, but be genuine about giving them out. Write your Twitter handle on the back so your new friends can follow you during the conference.
  • Tweet at @YPpubmedia and @GreaterPublic and use the hashtag #PMDMC. Going online is a great place to get the latest scoop on what’s happening. You can often gain insight on what’s going on in other sessions or where all of your friends from the meet and greet are headed for dinner. But don’t just follow what everyone else is saying. The more you tweet with @GreaterPublic and @YPpubmedia, the more you’ll be visible in the conversation, and the more people are likely to remember you post-conference.
  • Be sincere when you meet someone. “Networking” is less about telling the other person about what you’ve accomplished and more about letting them talk about themselves so you can make some mental notes about what to reach out to them about after the conference. Take note of what their role is at their organization and ask them what problems they’re trying to overcome.
  • Take notes. Whenever you have a minute to spare (and sometimes you’ll want to just sneak away into a corner because you’re on introduction overload), take five to jot down some notes about who you’ve recently met, what they look like (wearing green glasses, was two feet taller than me, matching pant suit, etc.) and what you might be able to tap them about in the future.
  • Stay on your toes and away from rehearsed lines. The elevator pitch is kind of old and boring. Yes, you should be able to tell someone what you do and what you’re passionate about in a short amount of time, but if you’re spitting out a rehearsed 60 second speech to every person you meet it will start to get stale. Be genuine.
  • Be active. If a speaker is a person on your must-meet list, sit up front and ask at least one insightful question. After their session is done, be the first to jump up and introduce yourself and tell them why you’ve been looking forward to meeting them.
  • Bring a jacket. It gets said a lot and seems silly, but is crucial to a positive conference experience. It gets damn cold in hotel conference rooms.

On behalf of the entire YPpubmedia advisory board, we are really looking forward to meeting you in Denver. Learn more about our YP events and reach out to us in advance (@YPpubmedia) and tell us which sessions you’re looking forward to.

May 30th, 2014


Dear AQC,

I feel like I’m working constantly. I’m on work email first thing in the morning, and last thing before I got to bed. I do evening events and still report for early morning meetings. I know “getting ahead” takes a little extra hustle, but is there a way for me to care this much about my job without burning myself out?

You’ve Got (Too Much) Mail


First of all, you’re awesome. This is an important time for public media, and we need more folks who are passionate and hardworking and really invested in what’s next. But passion, contrary to popular belief, is not an infinite resource. And when you begin to feel like life has taken a backseat to work (read: you’re researching best practices on your iPad at 11:00pm on a Tuesday), it’s time to recalibrate.

The most underutilized trick in the book is learning to say “no.” The fact is, ramping up your workload because you said “no” to too many things is a lot easier than getting overloaded and having to do triage and pare down. Consider what your critical work priorities are right now— what’s really going to make a difference, and what’s just noise. Say no to the noise— you can always add it back afterwards.

But enough of my own advice— I took your question to one of the most balanced, happy, and healthy early/mid-career folks I know: Stacey Stuteville. Stacey works as an Account Executive at WFYI in Indianapolis. She’s also Mom to a four-year-old (happy birthday, M!) and has her second baby on the way. She had a couple best practices to share:

1) Find an exercise buddy at the office and plan to work out right after work or during lunch. She finds that when she puts an end time on her workday, she’s more focused during office hours.

2) Speaking of “to do” lists, keep them organized! Take five of the most important or time sensitive items from your giant list and make them your “get done today” list. When you leave work, you’ll feel a sense of accomplishment for checking things off.

3) Stacey has started anticipating staying late one night during the week and accepting it as necessary if she’s particularly stressed or behind on her workload. That way, she can catch up during that one evening and it helps her feel more relaxed during the rest of the week.

If you’re hungry for more tips make sure to read The Muse’s 13 Ways the Busiest People Ever Avoid Burnout.

Yours truly,


Do you have any helpful tips or tricks to managing your work/life harmony? We want to hear them! Share with us on Twitter or Facebook #AllQuestionsConsidered

Have a question of your own for AQC? Ask now.

May 30th, 2014

14 Mistakes YP “Contributors” Make


by Teresa Peltier, Manager, Digital Content & Strategy at WSKG Public Media / Binghamton, NY

On May 12, over 60 young professionals in public media attended Not Your Boss’s Annual Meeting, a pre-conference professional development workshop before the PBS Annual Meeting. The cross-disciplinary group grappled with topics familiar to most of YPpubmedia: communicating with your coworkers, industry trends, and, of course, memes.

The group also reflected on how to deal with success and failure. During a group exercise led by Elaine Wherry, Co-founder of Meebo, heads nodded in agreement when the YPs listed mistakes they made while moving up the career ladder. Wherry challenged the YPs to reflect honestly on all the levels in an organization, from contributor to manager to director to VP to CEO. But the contributor level especially rang true - many YPs are contributors now or were contributors in the recent past. 

Some of the mistakes discussed, like “poor diet + bad work/life balance”, seem simple. We all know we should eat more fruits and veggies and get more sleep, but why, oh why, don’t we? Others, like “not knowing you can give feedback to your boss”, are more complex. This skill can take many levels to perfect and will be relevant if/until you reach the CEO level (and then you might report to a board of trustees, so think about that…).

Read what challenges other YPs in public media face at the contributor level, and tell us how you can turn these challenges into successes:

  1. Thinking you can do it all yourself.
  2. Talking too much, especially in meetings.
  3. Thinking you know it all.
  4. Poor ergonomics.
  5. Poor diet + bad work/life balance.
  6. Overcommitting.
  7. Not finding a mentor.
  8. Not accepting feedback in a positive way.
  9. Not valuing network and business cards.
  10. Balancing speed and quality.
  11. Thinking you’re done learning.
  12. Powerpoints. Emails. With too many words. With all the words.
  13. Not speaking up and not knowing what channel to go to (especially if you feel unheard).
  14. Not knowing you can give feedback to your boss, that it’s a two-sided conversation.

For a complete rundown of this session and the entire day, look here.

May 30th, 2014


You are the first Music Director to be a YPspotlight, tell us what comes along with that title.
I have a daily on-air shift, schedule music, help choose new songs for the station, book studio sessions and conduct interviews, and host a weekly new music hour. Plus lots of other things that need to get done at a public radio station with a small staff – it’s cliché but every day IS different!

After serving a full year on YPpubmedia’s Advisory Board we are sad to see you go. What was the best part about working on our board?
For me, it was getting to interact with the other board members. Everyone on the board is super smart and funny, but never in an intimidating way. I’m the only person in my age group at my station, so it was great to have that outlet with other YPs. Plus it was fun to connect with those who are working in public television or at radio stations that are different than ours that I wouldn’t have met otherwise.

What’s the best thing happening at your station right now?
Studio C, our new performance studio. Sometimes people on the outside looking in tell me I have the coolest job in the world, but the truth is it’s a lot of work, it can really absorb your life, and as with every job, not every aspect of it is fun. But when you get to bring bands in and get to see them play live, and see the looks on station members’ faces during the performance, you remember why you’re doing this. It’s like, wow, I get paid to do this?

Who has been a mentor or supporter during your career so far?
Our Creative Content Director, Garrett Hart, has had a big influence on me here in terms of mentorship. My husband has probably been my biggest career supporter :)

What advice do you have for YPs coming into the system?
For those who are just starting out, my biggest piece of advice is to be patient. I definitely would not have wanted to hear that when I started, but it’s important. You don’t know everything you need to know, and success isn’t going to happen overnight. If it does, you may be ill-prepared for it. Experience is valuable.

What keeps you busy when you’re not at the station?
I’m a fairly dedicated yogi. My sister-in-law recently convinced me to run a 5K, so that’s part of my free time at the moment. Now that we finally have warm weather here, I’m out in the garden a lot too. And of course concert season is in full swing.

Loading tweets...


Connecting young professionals in pubmedia to supportive national networks. From Greater Public.